Manor Park Golf Club staying on course with FlexiSub
5 May 2011
While golf as a sport is more popular than it’s ever been in New Zealand,
it’s well known that golf club membership has been struggling in recent years. Younger players have shied away from committing to paying large annual lump sum fees, and as the nation has faced tougher economic times, many players have decided to just play casually.
A recent study by the New Zealand Golf Membership Research Project found that 65 per cent of casual golfers are holding back from getting memberships due to the lack of flexibility around paying for it. So when Manor Park Golf Club – a picturesque, tree-lined course set in native bush alongside the banks of the beautiful Hutt River in Lower Hutt, Wellington – introduced a new direct debit, installment payment system called ‘FlexiSub’ in 2009, they were pleased to see their memberships go up as a result.
General Manager of the Club, Steve Wallace, says that there has been a consistent increase in new memberships renewing via the FlexiSub system, which was developed by leading New Zealand direct debit payment management company Debitsuccess.
“We had been maintaining a steady membership level for many years, but always struggled at annual renewal time, when members would receive a $1,100 bill for their year’s subscription,” says Mr Wallace.
“Since we began offering the FlexiSub system through Debitsuccess, we’ve had nothing but positive responses to it, as it’s meeting a real need. About 20 per cent of our adult members are now paying their membership this way.”
Debitsuccess developed FlexiSub in partnership with New Zealand Golf, specifically for golf clubs to offer members flexible payment options when purchasing a membership. The system provides members with the option of paying on any day, at any frequency, and at no extra expense to the Club.
Mr Wallace says he has noticed that it is mainly Manor Park Golf Club’s younger members that have taken to the new direct debit payment scheme, which bodes well for the ongoing growth and success of the club.
“Golf as a sport has often struggled with attracting younger members to clubs, yet we’ve seen first hand how the option to pay fees in smaller installments is much more appealing to them, rather than having to pay the entire bill in one bulk payment,” says Mr Wallace.
Mr Wallace says another appealing aspect of Debitsuccess’ FlexiSub system, from the Club’s point of view, is that with constant installment payments coming in throughout the year, they have much greater surety of cash flow for the Club.
“The greatest value by far, in my view, is that our members are able to pay weekly, monthly, yearly, whatever they prefer, which means they are much more likely to renew their membership, while it helps smooth out our income stream over the year.”
Steve expects to see even more new and existing members signing up to this FlexiSub system, especially as the word begins to spread about how easy and beneficial it is for both members and staff.
For more information about how Debitsuccess and FlexiSub can help your club improve its cash flow and boost membership, call +64 9 481 0498
Customer Service: 0800 481 0400
Sales Inquiries: 09 481 0498
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