NZ Warriors increase membership and ticket sales thanks to Debitsuccess payment plans
1 March 2012
The New Zealand Warriors are set for a stellar NRL season in 2012 thanks to a surge in revenue from the club’s famously die-hard fan base, which has been made possible thanks to an easy billing solution provided by Debitsuccess.
Dave Curran, Finance and Operations Manager for the Warriors says that 2011 was a huge year of growth for the club, boosted by the team reaching the NRL Grand Final for the second time in their sixteen year history in the competition.
“Although we fell just short of the flag this year, it’s still been one of the best years for new membership – despite the challenging economic climate,” says Mr Curran. He believes giving members the flexibility to pay off membership fees in regular instalments, as the Debitsuccess service allows, has led to the 60% increase in yield per customer.
The Warriors debuted at the Winfield cup in 1995, with retired All Black John Kirwan on the wing. Since joining the NRL, they have established one of the most passionate and enthusiastic followings of any team in the competition, drawing support from league fans throughout New Zealand.
Since the club began using the services of Debitsuccess to sign up new members and manage the payments of their fees, Mr Curran says the average number of tickets purchased per customer has risen from 2.21 tickets to 3.32 tickets.
“We know the best way to grow our support base is to get the fans to see their team play live. In efficiently facilitating the ticket buying process, Debitsuccess has basically made it easier for fans to attend local games and connect with the team.”
Integration between the NRL web portal and Debitsuccess’ paperless direct debit technology means that new members can sign-up completely online, and then nominate the intervals at which they will pay their fees.
”I was impressed by how easy it was to set up the new system, and the ongoing service we have received has been fantastic.”
“Debitsuccess’ service has allowed the Warriors to function more efficiently as a club, without the administration hassles we’ve had in the past,” says Mr Curran.
“Using Debitsuccess was a great choice and is already proving to be far more effective than the in-house system we had before,” says Mr Curran. “It’s certainly saved the club countless hours of work and costs for administration. This has put smiles on the faces of management, as the memberships have grown.”
The ongoing partnership between the NZ Warriors and Debitsuccess suggests this increase in membership will only continue throughout 2012.
“With that sort of support behind us, we know we will be competitive again in 2012, and reward the loyal support we have received from the fans,” says Mr Curran.
For more information about Debitsuccess’ Online Management Gateway, call NZ: 09-4810498 or Australia: 1300 305 011.
Customer Service: 0800 481 0400
Sales Inquiries: 09 481 0498
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