Looking for ways to kick-start your sales and marketing for the New Year?  Having a successful sales and marketing plan heading into 2017 will ensure your resources are allocated effectively, your business is promoted and grows, and you stand out from the competition.

Here are some sales and marketing ideas to consider for your 2017 plan:

AdWords/paid search

This is still one of the fastest ways to attract new business.  When someone searches on Google for a product or service, they’re usually a fair way down the path in the buying decision.  Signing up for Google AdWords is free and you only pay when someone clicks on your ad and goes to your website or landing page.

With this approach, you determine your budget and can adjust this to suit your needs.  Pick the key words or phrases you want to use (you can get Google to help with this), along with specific regions you want to target.

Refer a friend programme

Referral programmes should be double sided – that is, always offer incentives for both the referrer and the friend.  Keeping a simple referral programme will allow you to open up the programme to as many people as possible.

Email/content marketing

Review your strategy, content and know the audience you’re marketing to.  Decision markers get marketed to every day so avoid the broad-brush approach of a generic marketing message to polar opposite industries; that means, content marketing for a fitness facility and a registered training organisation should be different and targeted to the specific industry.

Channel partners and strategic alliances

Introducing a partner development channel into your business is a fantastic way to generate new revenue streams within existing and new markets.  Channel partners are an extension of your business, which means you’ll have more people promoting your products and services.


Whether you’re at a BBQ, corporate dinner or an event, take advantage of having something in common at that time.  Meet people, make new contacts and polish your elevator pitch


A powerful channel for building your reputation with a defined audience over a period of time.  A great tool to educate your audience, newsletters can be used to position you as an authority in your market and/or to build closer relationships with clients.

Exhibitions and trade shows

In general, serious prospects will attend these exhibitions and trade shows so it’s an ideal opportunity to showcase your organisation and offering.

Build a community

There’s a lot to be said about communicating and building a community around the products and services you offer.  This may include what you’re working on, why you’re working on it and other information such as new releases and customer feedback.

We all like to feel that our ideas are valued and, where appropriate, actioned.  This helps build good will and those involved will be quick to tell their network about an organisation that listens to them.

Social media

It’s important to choose the right social platform for your business so you avoid wasting time in the wrong place.  This means you need to understand and determine who your customers are and what social media platforms they interact with.  A good way to do this is to run a survey with your customers and ask them what networks they visit; then you can focus your time accordingly.

Some ideas to boost your 2017 sales and marketing activities.  All the best for your business success!